Wednesday, March 6, 2013

Sesame Street Did It: 1 Billion YouTube Views, and the Count's Counting Every One

Count von Count is beyond excited today. He got to count to 1 billion — and in just under 3 minutes — to celebrate Sesame Street's YouTube channel reaching 1 billion views on YouTube, the first nonprofit ever to do so.

"There's no time to sleep and there's no time to snooze, cuz I'm counting the 'you's in YouTube!" the energized Count sings, polka-style, in this "top secret video" released this morning after Sesame Street hit its big mark:



Sesame Street is the first U.S. children's media outlet to reach this impressive digital milestone. (See the February 18 post on this topic on "The Digital Child"). The achievement reflects the rapid growth of educational content on digital platforms such as YouTube.

Sesame Street has long been the market leader in creating multimedia children's content. And it won't stop at 1 billion views.

"I want to keep counting, yes that's what I choose," the Count sings, "so I'll make you an offer that you can't refuse: you keep on viewing and I'll count the views." A counter on Sesame Street's YouTube channel this morning shows 1,000,555,802 video views already. The Count had better be ready — there will be lots more counting to do.

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