The Sesame Street YouTube Channel is rapidly nearing 1 billion views ("Gangnam Style" became the first YouTube video ever to hit this mark in December). As of this posting, Sesame Street was 98% there, with over 982 million views. If — or rather, when — it does hit this huge digital milestone, it will be first U.S. children's media outlet ever to do so. (It will also be the first ever nonprofit group.)
To help get there, the channel has posted a new video of the character Telly Monster telling viewers about a "top secret video" that will only be revealed once the ticker hits 1 billion. (See below.) You can track the channel's progress yourself on the Sesame Street Channel here.
A spokesperson for YouTube EDU, YouTube's educational realm, told the Associated Press that education is one of the fastest growing content categories on YouTube. This is hardly surprising in an age where many tots get their first view of Big Bird on an iPad or iPhone. Sesame Street launched its channel on YouTube in 2006. Today, Sesame Workshop, the nonprofit organization behind Sesame Street, considers digital and interactive elements with every new idea for the show.
"It blows me away to think how popular and strong a platform (YouTube) has become for us," Terry Fitzpatrick, executive VP of content and distribution for Sesame Workshop, told the AP.
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